After sweeping the Oscars with Goodfellas, Martin Scorsese set his sights on making a spiritual sequel. Based on a non-fiction book by Nicholas Pileggi (who also wrote the screenplay for the movie), Casino is an epic crime drama that focuses on a mafia syndicate that centered in Las Vegas, with tendrils reaching to politicians, Teamsters unions, and even the Chicago mob. Featuring the starring duo of Robert De Niro and Joe Pesci, Casino shook up audiences in an era where violent, profane criminality was in style thanks to Quentin Tarantino’s breakthrough, Pulp Fiction.

A: A casino is a building where people can gamble on games of chance, and it’s not unusual for a large percentage of those patrons to lose money. However, casinos try to encourage players to take bigger risks and play longer by rewarding them with free rooms, food, drinks, and other entertainment. These rewards, known as comps, are based on the amount of time and money the player spends at the casino.

Many casino attractions are designed to make customers feel good, from the opulence of the gambling rooms and neon signs to the luxurious hotels and spas, exciting shows, delicious restaurants, and cutting-edge technology. But casino marketers often focus on capturing demographic information about their target audience and neglect to consider what their potential guests are really looking for in a destination. The truth is, the only thing that matters to most of your target audience is whether they’re having a great time.